Alignment of Intangible and Tangible Assets with Strategy

• Linking the organization's right assets to sustainable competitive advantage

• Applying  tools to measure these assets and their contributions to successful strategy execution

• Aligning internal capabilities, processes, and actions with strategy to maximize customer demand and thus customer satisfaction.

• Monitoring the flow of operating profit through the business model  to determine the economic value of the strategy as expressed by ROA, ROCE and ROIC and fulfilling the interests of all stakeholders involved: owners, customers, employees and shareholders